美零售巨擘Target去年圣诞节假季销售按年升17%
美国零售巨擘Target(TGT.US)示,去年圣诞节假季可比销售按年升17.2%,受网上销售按年升逾倍推动。其中家庭用品、电子产品及美妆产品需求强劲。公司指,去年12月透过线上订购线下取货安排的销售项目总数共1.5亿件,为对上年度同期的逾4倍。
公司亦表示,今年感恩节将继续关闭近1,900万美国分店的做法,与去年做法相同。市场分析指,在新冠疫情後零售商亦不太倾向像以往般在感恩节及黑色星期五期间进行大规模线下促销活动。
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