天貓去年首發新品數量達2億款 約千個品牌實現新品成交額逾1億人幣
阿里(09988.HK)公布,2020年天貓首發的新品數量高達2億款,較2019年增加約100%,僅2020年天貓雙11期間,新品上線數量就達3,000萬,天貓數據顯示,2020年度,天貓平台上有約1,000個品牌實現了新品成交額超過1億元人民幣(下同)。
步入2021年,疫情防控工作已成新常態,中國消費市場隨著經濟復甦發展,持續企穩增長,阿里巴巴集團副總裁劉博表示天貓小黑盒在2021年度目標打造10,000款GMV達到千萬元規模的新品, 幫助2,000個品牌實現新品GMV過億元。
另外,天貓小黑盒與小米(01810.HK)、美的、Estee Lauder、資生堂等集團的代表正式簽署年度新品合作計劃,2021年度,合作品牌將與天貓小黑盒啟動全年新品戰略合作,聯合平台共創新品。(el/k) ~
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