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調查料到2025年西歐市場換機週期將縮至33個月 對小米(01810.HK)、OPPO屬好消息
阿思達克 01-11 16:06
調查機構Strategy Analytics發表的研究報告指,料到2025年西歐市場智能手機更換週期將縮短至33個月,主要受惠疫情後經濟情況改善,加上較便宜的5G機款推出等亦有助鼓勵歐洲消費者升級舊手機。

該行指出,西歐用家平均換機週期由2015年時的25個月增至2020年的40個月,主要因為電訊商減少補貼及硬件創新乏乏等,消費者減慢換機頻率,而疫情亦帶來了影響,不過估計未來五年受惠疫後經濟復甦及5G轉換等,估計今年換機週期將輕微縮短至39個月,而到2025年將縮至33個月,認為對智能手機生產商如小米(01810.HK)及OPPO等屬好消息。

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