特斯拉中國降價“不講武德”,新勢力三傻被涼了幾次?
uSMART盈立智投1月4日消息,特斯拉新年送上降價大禮包,國產ModelY正式上線,起步價一舉打到34萬元以下,比起之前銷售的進口版便宜了16萬。ModelY已註定成爲特斯拉繼Model3之後的第二個爆款。
此次降幅雖然大,但也在預期之中。特斯拉中國的Model3上市以來累計已實施降價6次,其中2020年4次,累計降幅超過10萬元,目前起售價爲24.99萬元。按3和Y之間的定位差距,目前兩個車型10萬左右的價差符合基本市場預期。
此次ModelY降價,引發了輿論討論潮,中國造車新勢力再次躺槍,“涼涼聲”四起。但回顧2020年,頭部新勢力廠商的交付量在特斯拉的一次次降價中不退反進,尤其是和model3“正面剛”、車型相近的小鵬汽車,交付量也同樣屢創新高。

由此可見,智能電動車行業仍未進行到“內卷”的階段,即使是爆款model3,1-2萬的月銷量,也只是達到了傳統老品牌一個暢銷車型的水平,市場份額仍小。而明星車型的流量效應,吸引更多傳統車用戶瞭解智能電車,擴大了整個電車品類的入口,達到了所謂“鮎魚”的效果。
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