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《公司專訪》本間高爾夫(06858.HK)上半年中日市場線上銷售增 同店銷售已見回復
阿思達克 12-14 08:02
本間高爾夫(06858.HK)上半年中國及韓國市場銷售額錄得大幅增長,公司首席財務官兼首席營運官邊蔚文接受本網電話訪問時表示,由於兩地疫情控制較好,對零售業及供應鏈的負面影響較少,銷售回復速較快。她指疫情期間中國高爾夫球運動受影響較少,球場仍然相當難預訂,市民因疫情無法旅行或出差,反而有更多時間打球。

中國市場方面,邊蔚文指上半年店鋪數目沒有大幅增加,業務主要是受同店銷售增長所帶動,她指尤其是9月起更見大幅提升,疫情的負面影響已逐漸消除,她指過往分店每月銷售額達10萬元人民幣(下同)已是相當好的表現,但至現時10萬元銷售額的分店已屬「墊底」,11月有大部份店鋪銷售額達100萬元,銷售較好的店鋪主要來自北京及上海等一線城市的高端商場。她相信,中國市場服飾產品銷售增長將超過50%,相關趨勢並將持續兩至三年,增幅高於球桿及高爾夫球產品,因消費者對後者消費較為理性。服飾產品於線上銷售亦大增,上半年線上銷售按年增加一倍。

韓國市場方面,她指相關市場高爾夫球運動較為普及,過往數年銷售以每年10%的速店增長,惟在日韓磨擦事件發生期間對銷售有負面影響。當地市場9月起亦見同店銷售有明顯增長,上半年新增店鋪13間,亦有跟中國市場同步進行線上推廣。

公司上半年日本市場銷售倒退,邊蔚文指日本市場於4月及5月因社交隔離措施措施短暫停止營業,7月及8月期間分店銷售已回復至去年水平,現已回復正常化,惟部分第三方銷售點方庫存較為審慎。公司未來數月亦將會陸續推出新產品及市場推廣,月內推出新高爾夫球,明年1月亦將推出新球桿,料全年銷售可達去年70%水平。而在疫情期間,日本市場亦有加強線上銷售推廣,4月至9月線上銷售按年增長一倍,現時日本自營店有30間,將會繼續增加。

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