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《公司专访》本间高尔夫(06858.HK)上半年中日市场线上销售增 同店销售已见回复
阿思达克 12-14 08:02
本间高尔夫(06858.HK)上半年中国及韩国市场销售额录得大幅增长,公司首席财务官兼首席营运官边蔚文接受本网电话访问时表示,由於两地疫情控制较好,对零售业及供应链的负面影响较少,销售回复速较快。她指疫情期间中国高尔夫球运动受影响较少,球场仍然相当难预订,市民因疫情无法旅行或出差,反而有更多时间打球。

中国市场方面,边蔚文指上半年店铺数目没有大幅增加,业务主要是受同店销售增长所带动,她指尤其是9月起更见大幅提升,疫情的负面影响已逐渐消除,她指过往分店每月销售额达10万元人民币(下同)已是相当好的表现,但至现时10万元销售额的分店已属「垫底」,11月有大部份店铺销售额达100万元,销售较好的店铺主要来自北京及上海等一线城市的高端商场。她相信,中国市场服饰产品销售增长将超过50%,相关趋势并将持续两至三年,增幅高於球杆及高尔夫球产品,因消费者对後者消费较为理性。服饰产品於线上销售亦大增,上半年线上销售按年增加一倍。

韩国市场方面,她指相关市场高尔夫球运动较为普及,过往数年销售以每年10%的速店增长,惟在日韩磨擦事件发生期间对销售有负面影响。当地市场9月起亦见同店销售有明显增长,上半年新增店铺13间,亦有跟中国市场同步进行线上推广。

公司上半年日本市场销售倒退,边蔚文指日本市场於4月及5月因社交隔离措施措施短暂停止营业,7月及8月期间分店销售已回复至去年水平,现已回复正常化,惟部分第三方销售点方库存较为审慎。公司未来数月亦将会陆续推出新产品及市场推广,月内推出新高尔夫球,明年1月亦将推出新球杆,料全年销售可达去年70%水平。而在疫情期间,日本市场亦有加强线上销售推广,4月至9月线上销售按年增长一倍,现时日本自营店有30间,将会继续增加。

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