匯豐保險配合銀行流動理財應用程式 推獎賞計劃
匯豐保險於香港推出「匯豐保險Well+」計劃,客戶可透過進行運動及完成每日步行目標而獲取獎賞,相關計劃將於匯豐流動理財應用程式應用。匯豐保險香港行政總裁文德華表示,可借助匯豐流動理財應用程式130萬的活躍用戶作為基礎作交叉銷售,省卻程式開發費用,並將相關金額用於客戶獎賞及推廣。
他指,所有現有年保費高於1,000元的匯豐保險客戶皆可參與相關計劃,多達其有客戶之95%,惟由於集團未公布業績,故未能公布現時匯豐保險數字。他又透露,下一階段將售中於客戶的財務健康作出相應推廣。
被問及本年至今業務情況,他引述保監局早前公布行業保費收入按年跌40%指今年業務情況嚴峻,惟匯豐保險市佔率有所提升,至15.3%,健康保險相關銷售按年更錄逾一倍增長。網上銷售亦增加,保障性產品中23%透過網上進行。
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