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美股異動 | 好市多創歷史新高
uSMART盈立智投 12-01 23:06

美國相關機構對黑色星期五期間,美國前100家在線零售商中的80家網站的營銷數據進行深入分析;根據數據顯示,美國消費者在今年感恩節期間通過線上購物的方式貢獻了90億美元的銷售額紀錄,同比增長約22%。

據悉,“黑五”當天,美國消費者平均每分鐘線上消費達630萬美元,人均消費數額達27.5美元。相關電子設備以及玩具,譬如蘋果(AAPL.US)旗下的AirPods、Apple watch;亞馬遜旗下的Echo以及樂高的玩具套裝等在內的衆多產品成爲了此次“黑五購物狂歡節”上備受消費者追捧的對象。

另外,美國最大連鎖零售商沃爾瑪公司(WMT.US)、日用百貨連鎖塔吉特百貨公司(TGT.US)等大型零售商在“黑五”期間的線上交易額相比10月日均交易額增長了403%。

而與線上銷售的如火如荼相比,美國的線下商店卻是另一派景象;據相關媒體數據,受公共衛生事件影響,“黑五”當天美國實體商店客流量同比下降52.1%。,另外珠寶和鞋類商品的線下門店銷售額降幅最大,服飾類下滑50%,家居類下滑39%。

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