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匯豐調查:逾70%受訪香港企業正推行變革
阿思達克 12-01 11:29
據匯豐最新調查顯示,即使三分之二受訪香港企業預期明年收入未必錄得增長,五成企業仍計劃加大業務投資,另有兩成打算維持目前投資水平。

該行於今年9至10月訪問了來自39個市場逾萬間企業,當中包括351間香港企業。約四分之三的受訪港企(72%)預期業務將可於2022年底前恢復至疫情前盈利水平。另外,四分之三正就業務營運推行變革措施,以滿足客戶不斷變化的需要,比例為全球受訪市場中最高,反映港企靈活應變的能力。

調查發現,香港企業注重加強銷售渠道(51%)、改善現金流和資金管理(46%)及營銷策略(43%)。為維持業務長遠增長,他們亦視數碼平台和工具(52%)、營運流程創新(48%)及供應鏈改革(48%)為未來發展要務。此外,逾八成港企計劃於未來三至五年擴展國際市場,以尋找新供應商及貿易夥伴(51%)、提升競爭優勢(50%)及把握客戶需求增加的機會(48%),而亞太區仍然是港企擴展計劃的首選市場(60%)。

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