第三季印度可穿戴裝置出貨量創新高 按年升165.1%
調查機構IDC發表的報告指,第三季印度可穿戴裝置市場出貨量創新高達1,180萬台,按年大增165.1%,主要受惠期內耳機及智能手錶出貨量增長強勁。該行指出過去數季可穿戴裝置的平均銷售單價向下,以智能手錶為例就由去年同期的175美元(下同)降至111元,吸引消費者由手環轉向手錶,同樣地真無線耳機的平均銷售單價亦大減48.6%至57元,帶動真無線耳機貢獻整體耳機類別近四成,出貨量接近400萬台。
該行的分析認為疫情帶動在家學習及在家工作的需求,線上會議、網課及娛樂的時間增加,帶動了對耳機設備的需求,而品牌亦捕捉了相關趨勢,推出價格相宜的設備,令耳機產品更可負擔。
期內手環出貨量按季升83.3%,但按年計仍跌20.3%,主要因為用戶升級至智能手錶,而小米(01810.HK)則維持領導地位,出貨量佔整體的52.4%。在智能手錶方面,期內出貨量按年升119.9%至77.8萬台,是有史以來最強季度,而印度當地品牌Noise出貨量則排首位,其次為內地品牌Realme。而受惠無線產品需求增加,耳機類出貨量按年增長260.5%,創新高。
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