IDC:第三季西歐智能手機出貨量跌6.5% 小米(01810.HK)出貨逆市升151.6%
調查機構IDC發表的報告指,西歐智能手機市場第三季繼續受到封城影響,期內出貨量按年跌6.5%至2,880萬台,雖然歐洲部分地區解封,但智能手機市場繼續受到經濟環境影響,消費者在智能手機方面的消費輕微改善,不過企業就由購置智能手機轉向手提電腦,拖累企業手機銷售按年跌11.5%。
該行的分析認為,第三季企業領域的業務維持彈性,而消費者購買力亦重現,雖然過去兩季線上銷售爆發,不過實體店重開對新機銷售十分重要,而第三季最受歡迎的十款機款中有四款都是在上季推出,如無實體店體驗,消費者在線上購物或會傾向選購已知的產品,令新品牌及新產品難以成功。
按品牌劃分,蘋果(AAPL.US)、小米(01810.HK)及OPPO表現亮眼,出貨量表現強勁,當中蘋果新推的iPhone SE(2020)銷售強勁,而iPhone 11系列亦繼續強勢,帶動兩款手機成季內最受歡迎的產品。在中價品牌方面,小米及OPPO繼續搶佔華為的份額,小米出貨量按年大增151.6%至370萬台,市佔率升至12.8%排名第三,而OPPO出貨量則大增566.2%至90萬台,華為出貨量則跌58.7%,市佔率由去年同期的20%降至8.8%。
值得留意的是期內5G設備出貨量逾300萬台,較次季升123.1%,佔整體出貨量的10.4%。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of this article is for reference only. It does not constitute an offer, solicitation, recommendation, opinion or guarantee of any securities, financial products or instruments.The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance.