IDC:第三季EMEA智能手機出貨量反彈 小米(01810.HK)出貨量增1.2倍
調查機構IDC發表的報告指,歐洲,中東及非洲(EMEA)市場第三季在疫情的陰霾下出貨量仍錄反彈,規模按年增長2.1%至9,310萬台,價值達277億美元;而今年首兩季區內智能手機出貨量呈按年下跌。
期內歐洲智能手機出貨量達5,320萬台,稅前平均銷售單價較次季高17美元,達392美元。第三季區內商店大致重開,但在季尾部分限制又重新推出,該行的分析指消費者一如預期抓緊機會外出,對智能手機市場有利,在西歐市場來說蘋果(AAPL.US)雖然未推新的5G iPhone 12,但表現仍不錯,值得留意的是歐洲安卓市場進一步受華為拖累,其市場份額跌至12.4%,僅輕微多於去年同期的一半。
該行指出,三星期內在歐洲表現強勁,而另一個華為競爭對手小米(01810.HK)在歐洲市場份額亦創新高達18.1%,不過留意到安卓市場出現整合的情況,料未來數季中資品牌OPPO、Vivo及realme表現將更顯眼。
整個EMEA市場來說,三星出貨量按年跌6.3%至2,960萬台,市佔率31.8%;而小米(01810.HK)出貨量強增121.9%至1,340萬台,市佔率由去年同期的6.6%升至14.4%,排名第二;蘋果出貨量則跌0.2%至1,180萬台;而華為出貨量則按年大跌37.8%至1,080萬台,市佔率由去年同期的19.2%降至11.7%。(el/u) ~
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