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雷軍:小米(01810.HK)前程速度和勢頭遠超預期 雙十一疫情下缺貨問題嚴重
阿思達克 11-12 11:15
小米(01810.HK)創辦人雷軍在微信公眾號發文指,今次雙十一受到疫情影響,公司遭遇比較嚴重的缺貨問題,這也說明當下小米的前進速度和勢頭遠遠超出了之前預期。他又指雙十一對公司來說不僅僅是單純的購物節,更是對新零售模式和「手機xAIoT」核心戰略的檢驗,而公司戰績再一次證明了小米模式的先進性。

他續指,小米的下一個十年才剛剛開啟,會始終堅持永不更改的「三大鐵律」:技術為本、性價比為綱、做最酷的產品,決勝萬物智慧互聯時代,讓小米真正成為未來生活方式的引領者。

小米於今年雙十一期間奪全平台安卓手機銷量第一,全平台銷售額破紀錄143億元人民幣(下同),是雙十一以來最佳成績,而公司在AIoT持續領先,雙十一在智能手環、空氣淨化器、智能門鎖、路由器、智能家居等品類在全平台包攬221項第一,而在大家電方面方面亦有表現,電視品類包攬全平台銷量、銷額雙第一。

他指出雙十一的成績得益於公司逐漸完善的新零售體系,小米直播累計銷售金額超11.28億,按年增長252%,同時包攬了抖音、快手的品牌直播榜雙冠軍,而線下新零售體系銷售金額亦超7.5億元,小米之家銷售額按年增長38%,手機銷量升35%,智能生活產品銷量突破133萬件。(el/a) ~

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