調查料明年智能配件出貨量將逾5億組
調查機構Canalys發表的報告指,預期到2021年智能配件市場規模將逾5億台,當中智能手帶及真無線耳機的出貨量將分別逾2億組及3.5億組。
報告指出隨著環球疫情深化,消費者開始轉向智能可穿戴裝置及智能耳機等,該行的分析認為智能手環及真無線耳機在疫情下均較具彈性,而今年出貨量增長將達32%,除大中華區及北美市場外,亞太區及歐洲的智能設備增長亦料強勁。該行的分析指出,今年智能手環及真無線耳機是少數的贏家,因為疫情拖長了智能手機的換機週期,但就帶動了消費者轉向較細小、便宜的設備以滿足購買欲,加上疫情下用家對健康更關注,所以對可穿戴裝置來說是好機會。
該行指出中國的智能手機廠商將在海外的智能手環及真無線耳機中尋找增長機遇,而東南亞地區的用家料將受吸引,因為中資品牌在當地已有很好的渠道,另外亦可利用電商平台等直接接觸買家,並為用家提供更多不同的選擇,估計亞太區將扮演更重要的角色,到2024年其智能手環及真無線耳機的出貨量將超越北美成為全球第二大市場。
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