Canalys:第三季小米(01810.HK)手機出貨量首晉身全球第三
調查機構Canalys發表的報告指,今年第三季全球智能手機出貨量按年跌1%至3.48億台,但按季來看仍升22%,當中三星出貨量居首,按年升2%至8,020萬台,而華為出貨量則跌至第二位,按年跌23%至5,170萬台,值得留意的是小米(01810.HK)首登第三位,出貨量按年大增45%至4,710萬台。未有在9月推出新機的蘋果(AAPL.US)出貨量則跌1%至4,320萬台。
該行的分析指,期內小米出貨量增1,450萬台而華為則跌1,510萬台,在歐洲的主戰場華為出貨量大跌25%而小米則大升88%,反映小米訂下了較高的生產目標,而相關舉措亦有效滿足第三季渠道需求,惟公司仍面對Oppo及Vivo的競爭,兩個品牌在東南亞均有各個價位的產品,現時亦正進軍歐洲市場。
報告指,由於三星較依賴線下零售渠道,所以次季的出貨量受到影響,但第三季則有顯著復甦,估計是受惠需求由次季延至第三季,加上公司在印度市場亦重拾第二位,並推出了低至中端的產品等。
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