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报告:直播电商今年有望突破万亿规模
阿思达克 10-14 15:04
毕马威中国与阿里研究院联合发布《迈入万亿市场的直播电商》报告,认为今年直播电商整体规模有望达到1.05万亿元,渗透率达到8.6%;明年直播电商规模将继续保持高速增长态势,市场规模达到接近2万亿元,渗透率达到14.3%。

报告认为,直播电商之所以能在2020年进入爆发式增长,主要是因为其具备了普惠、信任及体验这三大特徵,带来了新的消费方式。品牌商亦纷纷加速企业数字化转型,对直播电商保有浓厚兴趣。报告针对品牌商的问卷调查发现,超过70%的品牌商表示直播电商提升了产品销量,66%表示吸引了新的客户群体,另有近50%的品牌商认为未来一年直播电商将会继续保持高速发展。惟品牌商亦表示对直播电商的商业模式不够了解,缺乏直播经验是他们目前面临的突出痛点。

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