IDC:次季EMEA市场智能家居出货量按年跌7.2%
调查机构IDC发表的报告指,次季欧洲、中东及非洲(EMEA)智能家居市场出货量按年跌7.2%至2,028.7万台,该行的分析指出期内西欧各个品类的出货量均现跌势,主要因为大型的运动赛事延至2021年,故消费者未有升级智能电视,拖累相关产品出货量录双位数百分比跌幅。
而在中欧及东欧市场方面出货量则按年跌19.5%,主要因为智能电视销售向下,而期内受供应链问题影响,全球显示器均现短缺的情况。但该行估计到2024年智能家居市场出货量将升至2亿台,意味2020-24年的年复合增长达16.19%。
该行的分析相信未来数季智能家居设备的出货量将反弹并重拾增长,而Google(GOOG.US)及亚马逊(AMZN.US)最近均推出新产品,相信可为消费者带来更多的价值,而新的Chromecast亦设有新的系统。展望第四季该行期望「黑色星期五」及亚马逊的Prime Day可带动销售。
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