中國動向(03818.HK)授出滑雪服裝品牌商標使用權
中國動向(03818.HK)公布,公司於今日(7日)以特許授權商身份,與株式會社志風音以特許使用商身份訂立經銷及許可協議。向對方授出獨家權,可在日本以及集團擁有「Phenix」品牌商標權的其他地區,包括某些歐洲地區、韓國、澳洲及美國(中國除外)就設計、製造、銷售及營銷若干產品使用若干「Phenix」商標。該協議有效期為三年零三個月,自明年1月1日起至2024年3月31日止。
公司指,「Phenix」品牌在日本滑雪服裝市場佔有領先地位,集團決定將「Phenix」品牌的特許使用權授予特許使用商,特許使用商為一家從事成衣和運動產品產銷業務的公司,於日本內外設有強大的零售及分銷網絡。從直接分銷「Phenix」品牌產品轉為與日本當地知名的分銷商訂立特許使用安排銷售「Phenix」品牌產品,相信此舉有助集團將其所有資源和營銷工作投放於發展中國市場的核心品牌。
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