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IDC料今年中低端智能手機將主導市場
阿思達克 09-18 10:40
調查機構IDC發表的報告指,面對經濟下行壓力加大,料2020年全球智能手機出貨量中有73%價格將低於400美元,而今年全球智能手機總值按年跌7.9%至4,224億美元,主要因為消費者轉向中低價手機。

總體而言該行料中低端手機(介乎100至400美元)將主導環球智能手機出貨量,第二季相關比率達到六成,估計短期將有所增加,到明年比例將升至63%,而中高端手機(400至600美元)次季市場份額則為11.6%,來自三星、華為、小米(01810.HK)及OPPO等的手機主導相關市場,蘋果(AAPL.US)最近透過新iPhoen SE產品亦進入中端市場,表現亦理想,進一步證明消費者轉向價格相宜的機款。

該行指出失業率攀升及就業不確定性等影響到消費者的購物模式,並轉向較經濟實惠的產品,總體而言智能手機市場亦正轉向中低端設備,料各大品牌競爭加大,而廠商亦會繼續推出優惠等鼓勵消費者換新機。

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