《大行報告》瑞信:騰訊(00700.HK)按計劃豐富微信生態系統內容 改善閉環體驗
瑞信發表報告表示,參加騰訊(00700.HK)在9月9日至11日在網上舉行2020年全球數字生態系統峰會,討論的主題廣泛涵蓋了包括產品更新以及有關產品前景的討論零售,金融,醫療,教育和運輸等各個行業的數字化。總體而言,該行看到騰訊正按計劃在微信生態系統中進一步豐富內容,增強了商家數字化,改善閉環體驗,並為進一步發展盈利潛力。同時,對包括雲,5G和AI在內的工業互聯網的投資仍然是長期推動增長的戰略重點。
該行指騰訊近期股價驅動關鍵仍是遊戲發布,金融科技業務以及廣告的估值上行空間,維持對騰訊「跑贏大市」投資評級及目標價641元。
瑞信表示騰訊網遊務方面,據Gamma Data的報告,相信中國手遊產業收入有望在今年達到2,000億元人民幣規模,按年增幅26%,指雲計算、大數據和AI技術與在線行業的未來發展緊密相關。該行指騰訊憑藉其市場份額首位和向70%以上的中國網絡遊戲公司提供服務的雲服務,促進網絡遊戲產業革命具良好的佈局。
該行表示,微信小程序計劃已成為關鍵的零售基礎設施,到2020年MAU超過4億,結合微信支付,微信工作和微信搜索,它幫助建立了一個封閉的循環交易系統。在新冠疫情後,小型程序加速了電子商務的滲透,今年首八個月,小程序帶來的GMV按年增長115%,2019年全年為8,000億元人民幣。(wl/k)
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