海航与阿里巴巴(09988.HK)飞猪旅行达成战略合作
海航集团公布,旗下海航航空集团与阿里巴巴(09988.HK)飞猪旅行达成战略合作,双方利用各自资源优势,强化线上平台联合营销业务,在直播、会员、产品营销、数据技术赋能等方面合作。
根据合作协议,海航旗下各航空公司将以其飞猪旅行旗舰店为运营阵地,开展常态化直播业务,为用户推介自身优质的航线、特惠产品、特色服务及具有海南自贸港特色的产品。
阿里巴巴集团副总裁兼飞猪旅行总裁庄卓然表示,与海航的合作将帮助飞猪旅行实现数据基础能力和场景的有效整合,进一步加强产品基础设施建设。
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