汇量科技(01860.HK)中期纯利升72.6%至1309.8万美元
格隆汇 8 月 28日丨汇量科技(01860.HK)公布,截至2020年6月30日止6个月,公司实现收益2.67亿美元,同比增长18.6%;毛利5824.8万美元,同比增长16.2%;公司权益股东应占溢利1309.8万美元,同比增长72.6%。
于报告期内,游戏品类收入同比增长91.1%,从去年同期的8750万美元增长至1.67亿美元,收入占比从38.9%增长至62.6%。于报告期内,程序化广告收入同比增长51.4%,从去年同期的1.27亿美元增长至1.92亿美元。
截至2020年6月30日止六个月,集团录得总收入2.67亿美元,同比增长18.6%。来自程序化收采购的收入为1.92亿美元,同比增长51.4%,占整体移动广告业务收入的比重上升至71.9%。非程序化收采购的收入为7500万美元,同比下降23.7%。
上述程序化广告业务收入的增长来自於新增广告主的广告投放和存量广告主投放预算的提升。自2017年起,集团坚持以程序化业务为核心,推动集团长期发展。集团持续积极拓展与累积优质流量、加深数据壁垒、迭代与提升算法,这使得我们的程序化广告效果不断加强,集团品牌影响力不断提升,从而吸引了更多广告预算。
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