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《大行報告》大和料騰訊(00700.HK)強勁管道可推動網遊下半年收入勢頭 重申目標價620元
阿思達克 08-24 14:12
大和發表研究報告,指出騰訊(00700.HK)在投資者會議中強化了該行的觀點,即公司的智能手機遊戲及社交廣告收入增長勢頭,似乎會在今年下半年維持穩健,相信旗下的《地下城與勇士》手遊有機會在短期內發行。該行指出,雖然沒有新的遊戲推出,但騰訊第二季智能手機收入按年增長62%,意味《王者榮耀》和《和平精英》等現有遊戲的表現具彈性,預期下半年智能手機遊戲收入按年增35%。

該行又指,移動廣告網絡收入為騰訊第二季社交廣告收入的主要貢獻,預期社交廣告收入在下半年按年增長27%,由於疲弱的宏觀經濟及疫情抑壓了品牌廣告需求,促使媒體廣告客戶更關注投資回報率,估計騰訊下半年的媒體廣告收入將繼續面對壓力。另外,由於字節跳動海外業務受挫,令其計劃增加在中國的支出,或會令中國品牌廣告業務的競爭格局加劇。基於去年第三季的低基數效應,預期第三季媒體廣告收入收入按年增長2%。該行重申騰訊「買入」投資評級,維持12個月目標價為620元。

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