調查指上半年內地智能手機市場蘋果市佔率跌至21.6%
內地調查機構QuestMobile發表2020中國智能終端市場半年洞察報告,指中國智能終端安卓系統份額已近八成,當中華為市佔按年擴大4.7個百分點至26.3%,而蘋果市佔則收窄1.9個百分點至21.6%,OPPO、vivo及小米(01810.HK)市佔則分別為19%、16.6%及9%。
報告指出,不同品牌因其調性與營銷方式的不同,在完全不同的年齡段人群中佔據優勢;華為在25-30歲青年人群中更受歡迎,vivo的用戶中24歲以下年輕群體佔比突出。而蘋果終端用戶在一、二線城市佔比優勢明顯,OPPO、vivo在下沉地區更有優勢。
在換機趨勢方面,蘋果用戶中選擇換機華為的主要為25-40歲的中青年及新一線城市用戶;華為流向蘋果的用戶主要為一線及二線城市40歲以上人群。
而在機價方面,終端消費仍處在升級階段,2,000元人民幣(下同)以上機型佔比提升明顯,更多用戶選擇換機至3,000元以上機型,3,000元以上安卓熱門機型全部為5G,比拼高性能、新理念。
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