《大行報告》野村上調騰訊(00700.HK)目標價至655元 料次季業績勝預期
野村發表的研究報告指,預期騰訊(00700.HK)次季業績將好過市場預期,主要受惠手遊收入強勁,料次季公司收入按年增29%,較市場預期高2個百分點,並料按非通用會計準則計算每股盈利為3.12元人民幣,按年升27%,較市場預期高4%。該行將公司目標價由531元升至655元,評級維持「買入」。
該行指出次季公司手遊收入強勁,料將按年大增六成,而市場預期增長僅為45%,野村認為公司首季的遞延收入強勁,加上受海外地區居家抗疫措施影響,導致強勁增長。該行料美國的遊戲發行商如EA等亦有受惠,其季度收入增長亦穩健。而在PC遊戲方面收入則料會維持疲弱,按年跌11%,但整體線上遊戲收入受惠手遊帶動,將有36%的穩健增長。
根據該行最近的調查,留意到廣告市場次季表現仍然較弱,因為國際廣告商均加入削減廣告開支或延遲推廣計劃,該行估計公司次季廣告收入將按年增11%,低於市場預期的18%,當中媒體廣告將跌27%,而社交廣告則料會升25%。另外該行估計騰訊金融科技及雲業務收入將按年升28%,增速較首季22%有所加快,主要受惠支付業務復甦。(el/u) ~
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