屈臣氏拟开放「易赏钱」平台 为本港零售餐饮商户提供免费推广
长和(00001.HK)旗下屈臣氏公布,为鼓励消费,振兴本港零售及餐饮业,集团准备待疫情稍为缓和时,推出全港跨商户消费奖赏计划,免费开放「易赏钱」平台,联系全港18区零售及餐饮商户,提供跨商户优惠。
屈臣氏集团首席营运总监及屈臣氏(亚洲及欧洲)行政总裁倪文玲表示,现时「易赏钱」拥有370万会员,手机应用程式下载150万次,并已经与超过130间网上和实体商户成为合作伙伴,会员可於超过1,000家零售店铺享会员优惠。有见及此,集团希望透过免费开放易赏钱平台,帮助商户进行推广,同时为了鼓励顾客跨商户消费,将在首轮活动捐赠180万个「WatsMask WeCare」口罩作为消费奖励。
集团指,现阶段首先邀请零售及餐饮店铺注册成为合作商户,为鼓励更多餐饮、零售业商户参加,不论商户规模大小,参加费、宣传费、安装费、技术支援费用一概全免。
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