京东(09618.HK)下半年拟装修升级4,000家京东家电专卖店
京东(09618.HK)(JD.US)家电专卖店项目负责人刘俊表示,专卖店数量於过去4年增长至1.5万家,为更好地满足下沉市场用户的消费升级需求,计划对门店的店面形象、品牌、产品、服务及营销进行全面升级,上半年已完成2,000多家门店升级,预计下半年会改造约4,000家门店,期望帮助店面引流,为客户提升消费体验。她又透露,今年618期间整体成交额按年增长2.4倍。
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