艾德韦宣(09919.HK)料数字营销业务占比增至40-50%
艾德韦宣(09919.HK)日前宣布,与现有股东上海双创共同成立目标规模为10亿元人民币(下同)的产业基金,其中公司出资约2亿元,以发展文化、体育、创意营销等产业。联席主席兼行政总裁刘锦耀表示,上市集资所得有部分是计划用作策略投资基金的现金储备,其余则运用自有资金拨付,目前现金充裕,没有筹资压力。
他指出,上半年在疫情影响下,客户线上营销及品牌IP运营活动有所增加,预期未来业务收入比例将有所上升,由去年的30%,提升至将40%至50%。他又透露,大型活动多数集中於下半年举行,月内为Dior在上海举办了大型展览,下月亦与其他国际品牌举行时装展览等线下活动,因此相信疫情对业绩影响不大。
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