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野村:騰訊(0700.HK)收購搜狗助增加搜索業務佔有率 籲買入
格隆匯 07-28 13:43

野村發表研究報告指,騰訊(0700.HK)計劃以每股9美元的價格收購搜狗的所有流通股,總額為21億美元,較搜狗的最新收盤價高57%。該行認為,騰訊提供比收盤價高57%的條件非常吸引,在涉及中國公司的買斷交易中很少見。該行維持騰訊“買入”投資評級及目標價531港元,並推薦阿里巴巴(9988.HK),網易(9999.HK)和京東(9618.HK)。

野村表示,這筆交易完成後,將增加騰訊在搜索業務中的佔有率,而微信已成為中國智能手機用户的重要信息來源,對高質量搜索服務的需求也在迅速增長,相信這項交易將創造雙贏,微信更能從搜狗中得益,從而用户提供更好的服務,並通過搜索廣告進一步挖掘其微信廣告的潛力

野村預計,若騰訊從2020年初開始整合搜狗,料騰訊20/21財年收入分別增長2%及1%,而非通用會計準則淨利潤分別增長0.1%及0.5%。

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