调查指内地次季智能手机销售按季升9% 三分之一为5G手机
调查机构Counterpoint发表的报告指,内地次季智能手机销售按年跌17%,按季则升9%,意味正在复苏,虽然疫情在内地大致受控,但智能手机需求仍未回复至疫情前的水平。
该行的分析指出虽然内地经济活动已自疫情回复,但消费者信心仍处低位,而厂商及内地的营运商亦积极推5G手机,包括是平价5G设备及5G计划等,相关因素均带动了5G的采纳,而次季有三分之一的智能手机销售为5G设备,是全球采纳比例最高的地方,但仍未能抵销整体市场的跌势。
按品牌划分,苹果智能手机销售逆市升32%,主要因为iPhone 11系列较受欢迎加上产品减价,华为销售亦升14%,惟小米(01810.HK)销售则跌35%。
在5G手机销售中,华为市占率达六成,其次则为Vivo、OPPO及小米,而内地5G手机主打中、高价,意味单价在400美元以上,但留意到价格亦迅速向下,高端市场主要以华为为主,而其他品牌则打中端市场。
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