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被質疑誇大成交額 拼多多:數據披露無問題
阿思達克 07-21 08:56
內地電商平台拼多多被指誇大首季商品成交總額(GMV),內媒引述拼多多戰略副總裁九鼎指,數據披露方面沒有任何問題,又強調在GMV統計口徑上,與阿里(09988.HK)、京東(09618.HK)一致,即為平台上所有已確認的商品與服務訂單的總值,包括實際出售、交付及退貨的交易。

他表示,首季度受疫情影響,因缺乏履約能力而取消訂單或未交貨的情況,高於正常水平,但拼多多有於財報會後與各分析師溝通。

早前有內地自媒體引用研究機構New Street報告指,拼多多將大量已取消訂單計入首季GMV,令數據失去可參考價值。

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