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Canalys:印度次季智能手機出貨量跌48% 小米(01810.HK)出貨跌至530萬台
阿思達克 07-20 08:43
調查機構Canalys發表的報告指,今年第二季受疫情影響印度經濟停擺,當地智能手機市場出貨量按年跌48%至1,730萬台,而廠商亦同時面對著生產停擺及需求縮減的情況,因為線上線下的零售商均未能出售智能手機。

按品牌劃分,小米(01810.HK)出貨量仍然居首,惟市佔由去年同期的31.3%跌至30.9%,出貨量則按年大跌48%至530萬台,Vivo出貨量則按年跌36%至370萬台,市佔排名第二,而三星市佔則排第三,出貨量按年跌六成至290萬台。

該行的分析認為受當地生產於次季初停擺影響,小米及Oppo等廠商需要進口智能手機以滿足需求。而該行的分析認為現時形勢對中資廠商不利,因為當地對有反華情況,加上印度政府正在推動「自給自足」的策略,相關舉措將中資廠商推入風眼之中。但其實去年印度有96%的智能手機是在當地製造或組裝,故廠商亦積極推廣「印度製造」的訊息予消費者,現時來看對小米、Oppo、Vivo及Realme等品牌影響有限,因為競爭對手三星、諾基亞及蘋果等價格上相對不具競爭力。(el/w) ~

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