中國寶力科技(00164.HK)擬182.6萬元購買深圳釨駿傳媒80%股權
格隆匯7月13日丨中國寶力科技(00164.HK)公佈,於2020年7月13日,公司與兩名賣方分別訂立該協議,據此,公司有條件同意購買目標公司深圳釨駿傳媒有限公司全部已發行股本的合計80%,總代價為人民幣182.6萬元。
目標公司為於中國註冊成立的有限公司,目標公司主要從事經營列車媒體及户外廣告的代理業務。目標公司目前為公司的代理公司,組織及協調公司於廣深線和諧號的列車媒體業務。目標公司協助其客户協調及製作優質和量身訂做的廣告,可接觸全球其中一個發展最完善的鐵路網絡內數以百萬計的乘客,從而為香港和國際品牌提供具策略性的有效渠道,以於區內增強品牌知名度及推廣業務。
透過此次收購,公司能夠更好地控制該代理公司,亦有助創造協同效應及推動集團列車媒體業務的經營。
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