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波司登(03998.HK)转型计划不变 拟加推中价产品
阿思达克 06-24 12:05
波司登国际(03998.HK)首席财务官兼副总裁朱高峰表示,公司近年积极转型发展中高瑞市场,以应对消费升级,未会改变中长期策略,但考虑到短期内市场情绪仍受疫情影响,消费者对价格较敏感,因此未来将推出更多介乎1,000至1,500元人民币的中等价位产品,以迎合消费者需求。

问到今年至明年冬春交替,或引发新一波疫情爆发,他表示未感担忧,指出近期公司加强发展线上渠道及智慧化生产,更与阿里巴巴(09988.HK)旗下阿里云达成数字化转型战略合作,4至6月份淡季中业务仍录得增长。波司登订立会员数量增至5,500至6,000万人的目标,并预期微信小程序离店销售占比将大幅提升。

至於开店计划,他透露将专注提升门店效率,不会大规模扩充铺售渠道,料年内会有个别新开及关闭分店,总数波动不大。

主席兼首席执行官高德康补充,虽然下半年疫情发展难以判断,但相信在防疫措施常态化下零售市道将加快回暖,对保持稳健增长有信心。

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