Canalys:首季真無線耳機出貨量升86%至4,380萬組
調查機構Canalys發表的研究報告指,今年首季全球智能音頻裝置出貨量達9,620萬組,當中包括智能音箱、智能個人音頻裝置等。該行指出受疫情拖累,智能喇叭類別出貨量首次下跌,跌1.9%至2,030萬組,但智能個人音頻裝置出貨量則維持穩健,按年升19.4%至7,590萬組,增長主要是由蘋果、三星及小米(01810.HK)等品牌帶動。值得留意的是今年首季真無線耳機(TWS)的市佔率提升至38%,並成為智能音頻裝置中最大的一環,出貨量按年大增86%至4,380萬組,並預料其強勁勢頭將可持續。
該行指出智能手機品牌蘋果、三星及小米在TWS市場具領導地位,當中蘋果維持強勁勢頭,而具去噪功能的AirPods Pro表現亦強勁,首季出貨量達550萬組,三星則受惠Galaxy Buds+推出,耳機的音質及電池壽命亦有所改善,而內地廠商Redmi及QCY亦透過供應鏈優勢領導入門級市場。
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