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《大行報告》大摩:內地手遊5月收入按月升12% 料推新遊戲可成再增長動力
阿思達克 06-15 14:39
摩根士丹利發表研究報告,指出在5月初時,不論是在日活躍用戶及所花時間上來看,手機遊戲的參與度已大致回復正常化。然而,根據市場調查數據顯示,5月中國手機遊戲收入按月增長12%,而4至5月平均收入按季下跌不足10%。另外,5月份中國iOS遊戲收入按月增長10%,而騰訊(00700.HK)有13%的按月增長是來自《王者榮耀》,網易(09999.HK)則有12%的增長是來自《夢幻西遊》及《陰陽師Onmyoji》。

另外,數據顯示手機遊戲的廣告開支下跌36%。在中國以外地區,騰訊的《絕地求生》手機版及網易的《荒野行動Knives Out》在5月又創下另一個月的收入紀錄,分別按月增長16%及36%。

在批出的許可證方面,截至6月11日,528款國內遊戲及27款進口遊戲已獲得批准。相信會有更有遊戲在即將到來的夏天推出,以推動增速再次加快。

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