小米(1810.HK)重兵佈陣中國區,引入楊柘出任CMO
格隆匯6月2日丨小米集團今日發佈了最新一輪人事任命。任命楊柘為小米集團副總裁,中國區首席營銷官(CMO),負責中國區市場營銷戰略制定、計劃實施以及品牌建設和推廣等工作,向CEO雷軍和中國區總裁盧偉冰雙線彙報。根據公開資料,加入小米之前,楊柘曾先後就職於多個全球500強企業在華總部,包括摩托羅拉,蘋果電腦,三星電子,及華為消費者事業部、TCL通訊集團和魅族等本土企業,擔任高級管理崗位,具有豐富的國際化市場營銷戰略視野和規劃能力,以及深厚的營銷管理理論和實踐經驗。業界公認,三星與華為手機業務在中國崛起,與楊柘在營銷方面的貢獻密不可分。觀察人士認為,楊柘的任命體現了小米對中國區的重視程度。
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