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IDC:首季可穿戴裝置出貨量增29.7% 手環及耳機出貨量強勁
阿思達克 06-02 11:52
調查機構IDC發表的報告指,今年首季全球可穿戴裝置出貨量按年增長29.7%至7,260萬台,當中手環及耳機類產品增長強勁,抵銷了智能手錶及一般手錶方面的跌幅。

該行指出,受惠Fitbit推出新產品,加上小米(01810.HK)及華為產品定價亦較進取,帶動首季手環類別的出貨量增長16.2%,而耳機出貨量亦按年急增68.3%,佔整體可穿戴市場的54.9%。

該行分析指,耳機類的產品在疫情下似乎較具彈性,很多消費者需要在家工作,除了需要耳機提升生產力、連接手機及智能裝置外,亦會需要透過耳機降嘈。該行指出疫情影響到智能及一般手錶的供應,因為相關產品需要用到與智能手機或電腦相近的零件和資源,儘管面對跌勢,華為、Garmin及華米等品牌仍有健康增長。

按品牌劃分,蘋果首季出貨量居首,按年增59.9%至2,120萬台,市佔率達29.3%,期內受供應鏈影響Apple Watch出貨量下跌,但Beats及Airpods表現強勁,抵銷了相關的負面影響。小米出貨量排名全球第二,按年增56.4%至1,010萬台,市佔率由去年同期的11.6%增至14%,當中智能手環及手錶出貨量達730萬台,主要受惠公司在中國以外市場擴張及電商布局等。

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