電視廣播(00511.HK):上半年廣告減少情況不意外 今年電商平台銷量料按年增3倍
電視廣播(00511.HK)主席許濤首次現身股東週年大會,行政總裁李寶安出席股東會後指公司非常歡迎他擔任主席,認為他在媒體及投資界非常有經驗同時具國際視野,有助公司訂立長遠計劃及新媒體發展等。
在廣告業務方面,他指出去年上半年環境正常,但下半年有較多事情發生,而今年上半年與去年同期比較廣告少了很多,認為情況毫不意外,而疫情下很多行業都受到影響,但認為壞的情況不是永遠,相信會慢慢向好但中間需承受衝擊。受惠公司早前開始拓展廣告以外生意,現時有47%的收入是自廣告以外,包括是海外發行、國內合拍及OTT等的收益,認為可趁機再發展其他業務。
被問及有網民呼籲杯葛公司的廣告商,他指出公司在免費電視廣告市佔約85%,廣告多少視乎整個經濟環境及商業環境,恐嚇廣告商的情況亦不限於公司客戶,相信市場、交易回復才會有好轉。
他又估計旗下電商平台big big shop今年銷量將比去年多三倍,因為公司一直有加強「Show and sell」的商業模式,另外在5月9日晚上亦試播一小時的感謝祭節目,認為非常成功,未來會繼續加強,之後冀增至每月一次。(el/k)
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