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大和:重申騰訊(0700.HK)買入評級 目標價515港元
格隆匯 05-21 13:05

大和發表研究報告表示,對騰訊(0700.HK)今年全年智能手機遊戲收入維持增長勢頭感樂觀,雖然部分投資者關注首季智能手機遊戲收入增長速度會回覆正常,但相信在今年餘下時間,智能手機遊戲收入的能見度將建立最有保證的渠道上,同時料騰訊社交廣告收入表現強勁,重申買入評級,維持目標價515港元。

該行指,即使第二季沒有新遊戲推出,但相信《和平精英》及《王者榮耀》的強勁增長,加上首季遞延收入按季增長37%,將可支持第二季智能手機遊戲收入,在預期下半年有新遊戲推出下,估計今年智能手機遊戲收入達1320億元人民幣,按年升41%,若撇除來自Supercell的收入,則按年增長28%。

報告又指,管理層表示廣告網絡將成為社交廣告收入的主要增長動力,並認為社交廣告及媒體廣告上升,將有助提升今年綜合廣告毛利率水平。

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