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騰訊(00700.HK):五一期間微信支付線下消費額增30% 健康碼亮碼逾90億人次
阿思達克 05-19 11:17
騰訊控股(00700.HK)公布,騰訊健康碼上線100天,覆蓋全國10億居民,亮碼超90億人次,而疫情期間總用碼量達1,400億次,人均掃碼116次。公司指,「碼上經濟」首季交易額按年增加25.86%,逾四成微信生態貸業表示將繼續加大數據中台投入。

據微信、清華大學中國經濟社會數據研究中心、騰訊社會研究中心聯合發布的《2020碼上經濟「戰疫」報告》指,小程序日活躍用戶達4億,被42個地區用作復工,解決2.8萬家企業復工中的問題,而微信支付方面截至4月下旬已回到去年底水平,月活躍賬戶逾8億,日交易筆數達10億單,而五一期間微信支付線下消費額更按月增長30%。

報告指出日常生活恢復後,多行業均展開線上營運,當中快遞物流月交易筆數增長19%,日活躍用戶逾1,100萬人次,而證券金融業方面小程序日均交易宗數升14%,日活躍用戶逾1,700萬人次,房地產行業小程序總數亦環比增長24%,在線教育的小程序日活躍用戶亦增長52%。

而自3月以來,湖南、浙江、廣東、武漢等50個省、市、區透過微信平台向市民發放逾百億電子消費券,當中武漢首批消費券首日直接帶動交易總額逾720萬元人民幣(下同),由4月19日至5月13日武漢消費券累計檢銷2,800萬元,拉動消費3.2億元。

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