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《大行報告》美銀證券:小米(01810.HK)市場份額可進一步提升 評級「買入」
阿思達克 05-13 10:13
美銀證券發表研究報告,重申對小米(01810.HK)的「買入」評級,目標價14元,指出在宏觀經濟放緩下,小米的低價策略較同行有優勢,可爭取更多市場份額。

美銀以台灣電腦公司Acer為例,於2008至2009年金融海嘯期間,以高性價比政策積極爭取提高市佔率,手提電腦產業平均售價較同行低20%至30%,令其2009年第二至第四季市場份額上升約4至5個百分點,躍升為全球第二大電腦商,當年股價更飆升135%,市盈率高達20倍。

該行指,小米今年首季全球出貨量表現持平,市場份額則由去年第四季的8.8%升至10%,而同業出貨量則錄9%至19%跌幅;小米於中國市場佔有率亦按季提升1.2個百分點至10.7%,預期小米將繼續推出低價5G機型。

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