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商務部:五一期間全國實物商品網絡零售額按年升36.3%
阿思達克 05-08 12:21
國家商務部副部長王炳南於國務院聯防聯控機制新聞發布會上表示,從商務部大數據監測看,「五一」期間全國實物商品網絡零售額按年增長36.3%,為緩解疫情影響、促進消費回暖發揮了重要作用。

一是市場銷售快速增長。各大電商平台推出了形式多樣的優惠促銷活動,疊加各地發放的惠民消費券,舉辦專題促銷等舉措,銷售普遍快速增長,部分平台銷售增速超過40%。在這期間,商務部還舉辦了第二屆「雙品網購節」,參加的大型電商平台達到了115家,實物商品店鋪超過30萬家,涉及到全品類品牌商品達到10多萬個,「五一」小長假的5天,僅「雙品網購節」銷售就超過了580億人民幣。

二是消費升級趨勢非常明顯。綠色、智能、健康類的商品銷售紅火,特色品牌商品受到熱捧,一些電商平台OLED電視、除菌冰箱、母嬰洗衣機、淨水器等商品銷售同比增長3倍以上。

三是直播帶貨成為新熱點。「五一」期間,電商直播場次和直播商品數量同比分別增長1倍和4.7倍。「雙品網購節」期間,據了解僅一個直播間就促成交易達到60萬單的生意,銷售額實現1.4億人民幣。

四是出口轉內銷受到關注。各大電商平台紛紛設立外銷產品銷售專區、專場,集中推薦服裝、絲綢、玩具、箱包、瓷器等產品,助力外貿企業拓寬線上銷售渠道,對衝外需下滑的影響。

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