《大行報告》匯豐研究下調騰訊(00700.HK)目標價至458元 評級「買入」
匯豐研究發表報告表示,騰訊(00700.HK)將於下周三(18日)公布去年第四季及全年業績,預期該公司去年第四季遊戲及社交廣告有強勁增長勢頭,且支付業務有健康的盈利表現。預期騰訊第四季總收益按年升逾20%,非通用會計準則(Non-GAAP)下之經營利潤按年升36%,經營利潤率為30%以及每股盈利為3.091元。
報告又指,預期騰訊社交廣告短期內維持強勁,包括其重要戰略合作夥伴仍增加廣告支出;主要客戶對廣告效益的需求可能會先恢復,因此估計今年其社交廣告收益按年升26%,跑贏同業之百度(跌10%)及微博(跌3%)。但該行下調其今年首季盈利預測以反映新型肺炎的因素。目標價相應由483元降至458元,維持「買入」評級。
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