波司登(3998.HK)漲超5% 如期亮相倫敦時裝週 春節後門店關閉改為線上營銷
格隆匯2月17日丨波司登(3998.HK)今日出現明顯上漲,現報2.7港元,漲5.5%,暫成交1.08億港元,最新總市值294億港元。

波司登2月16日如期
亮相
倫敦時裝週,公司同日舉行公開電話會議更新近期運營情況。
東吳證券最新研報指出,考慮疫情影響,此前多家外媒曾預測中國品牌將集體缺席倫敦時裝週,但波司登的如期亮相無疑為華人時尚打上一季強心針。
另外,疫情發生後波司登迅速反應:1)公益捐贈:以醫院需求匹配庫存,預計總捐贈量達到15萬件,目前累計已完成捐贈8萬件;2)緊急開設防護服生產線:2/4起常熟本地工人提前復工開始生產,積極為一線人員提供安全保障助力,展示龍頭企業擔當。東吳證券還稱,春節後受到疫情影響波司登門店暫時性關閉,改為線上營銷。
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