【國君教育】在線教育打破時空限制,加速滲透
作者:國君證券訾猛、張睿
來源:猛哥看商業
核心結論
投資建議:隨着技術的不斷進步,憑藉突破時空限制、共享優質教育資源的優勢,在線教育滲透率和市場規模不斷提升。疫情當前,在“停課不停學”的號召下,教育企業紛紛推出免費線上課程,推進行業認可度與滲透率的快速提升,在線教育的發展進程有望加速,擁有優質內容和良好口碑、線上佈局完善的教育企業有望長期受益。推薦標的:立思辰、好未來、新東方;受益標的:新東方在線、跟誰學、中公教育、開元股份、科斯伍德等。
在線教育突破時空限制,疫情當前加快滲透提升。隨着技術的不斷進步,憑藉突破時空限制、共享優質教育資源的優勢,在線教育滲透率和市場規模不斷提升,到2018年市場規模已超過2000億元,用户規模超過2億,並保持較快增長。疫情當前,在“停課不停學”的號召下,教育企業紛紛推出免費線上課程,推進行業認可度與滲透率的快速提升。
教育公司線上佈局重要性凸顯,信息化企業技術賦能實現共贏。各家教育企業也紛紛進行線上佈局,一方面可以與本身業務互補,另一方面也可以更快的吸引更多新用户,實現下沉。同時,還有諸多教育信息化企業為在線教育的實現提供技術賦能。行業內各環節參與者在疫情期間紛紛快速反應,獲得了不俗的效果。
風險提示:政策不確定性的風險,行業競爭加劇的風險等。
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