欢喜传媒(01003.HK)附属就在线视频领域与字节跳动展开合作
格隆汇1月24日丨欢喜传媒(01003.HK)公布,于1月23日,公司全资附属公司欢欢喜喜与北京字节跳动网络技术有限公司订立合作协议,据此,欢欢喜喜及字节跳动将于在线视频相关的多个领域展开合作,字节跳动将向欢欢喜喜最少支付人民币六亿三仟万元(6.3亿元,相当于约港币7亿元)作为代价。
公告显示,欢欢喜喜与字节跳动将分两阶段于下列领域展开合作。第一阶段合作期间为合作协议签署之日起6个月。
第二阶段合作期间为第一阶段届满之日起至2022年12月31日。第二阶合作重点包括双方共建院线频道,共同打造"首映"流媒体平台;及双方共同出资制作购买影视内容的新媒体版权。
公司表示,合作事项将为集团引入资金加快发展集团营运流媒体平台;(ii)集团将利用字节跳动在国内庞大的用户基础,为集团的流媒体平台取得于今日头条、西瓜视频等平台内设立独立入口进行导流以带来集团的流媒体平台的用户增长,以及(iii)利用字节跳动的互联网宣传推广资源,为集团的影视项目的宣传推广提供支援,将对集团而言属有利。集团将开放影视项目资源,为字节跳动及其关联方提供植入广告、联合推广、异业合作等资源,促进字节跳动的影视业务发展。
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