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麥格理:重申騰訊(0700.HK)“跑贏大市”評級 目標價410港元
格隆匯 01-10 16:38
麥格理髮表報告指,參與騰訊(0700.HK) 2020年第一場微信公開課Pro活動後,見其社羣商務、企業微信及微信支付等業務都有實質性進展,認為今年可能是微信業務發展的分水嶺,或將能為投資者提供未來幾年增長保證,給予目標價410港元。
麥格理指出,管理層更在活動上透露,2019年在微信小程序上的成交總額達到8,000億元人民幣,按年增長160%,而小程序每日活躍用户數更逾3億,對微信生態系統所產生的整體交易規模感到驚訝,但相信當中變現空間有限。
該行又指,今年微信聚焦提供獨特的企業解決方案,重點偏向於為企業用户和消費者服務,預期在廣告、商貿及企業解決方案等業務方面都存在機遇,認為今年全年騰訊基本業務發展勢頭有望改善,重申“ 跑贏大市 ”評級。

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