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鳳凰衞視與陝西省委宣傳部簽訂戰略合作協議 助推陝西文化產業轉型與升級
格隆匯 12-31 12:55

格隆匯獲悉,2019陝西文化產業合作峯會在西安舉辦。會上,鳳凰衞視(02008.HK)等多家文化企業與陝西省委宣傳部簽署戰略合作協議,陝西省委常委、省委宣傳部部長牛一兵出席峯會並致辭。

根據協議,鳳凰衞視將依託優質的國際傳媒資源,領先的數字技術、IP內容構建等核心能力,以及陝西獨具特色的歷史、自然、人文、紅色革命等文化資源,在“科技+文化與教育並進”的戰略驅動下,提升用户對“中華根脈,文化陝西”整體形象的認知度、認可度和共鳴感,進一步推動陝西文化產業轉型與升級。

陝西省委常委、省委宣傳部部長牛一兵表示,本次峯會既是全國優秀文化企業、知名專家溝通對接的平台載體,更是新形勢下助力文化產業守正創新、激發活力的一次良性互動。要以此為契機,不斷加大招商引資力度,做大做強文化旅遊、新聞出版、廣播影視等傳統優勢產業,推動數字出版、新媒體、動漫遊戲、電子競技、數字娛樂等新興文化業態發展,建設一批具有戰略性、引導性和帶動性的重大產業項目,紮實推動陝西文化產業發展行穩致遠。

鳳凰衞視副總裁魯冀在現場表示,鳳凰衞視作為全球最具影響力的華語全媒體集團,已涵蓋廣播、移動互聯網、户外媒體、社交媒體、APP及出版等多種媒體形態,相關多元化已延伸至數字科技、雲技術服務、文創、金融、動漫、教育、展覽等領域。長期以來,鳳凰衞視與陝西保持着良好的合作關係,雙方可以充分發揮陝西省的資源優勢與鳳凰衞視打造文化精品的能力,實現強強聯手,互利雙贏。

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