Canalys:中国上季智能手机出货量同比跌幅收窄至3%
市场研究机构Canalys发表报告指,中国智能手机市场第三季度按年跌幅收窄至3%,按季表现更有所改善,由第二季度的9,760万台增长至9,780万台,当中华为手机市场份额升至42%,进一步加强其主导地位。
报告指,华为手机第三季出货量达4,150万台,按年大增66%,连续第六个季度实现双位数增长。在华为的强劲表现下,其余的首五大供应商Vivo、Oppo、小米(01810.HK)及苹果公司,占比进一步收窄,合计市场份额仅达50%,较今年第二季的54%及去年第三季的64%都有所倒退。
数据显示,Vivo、Oppo、小米期内中国市场出货量分别达1,750万、1,700万及880万台,分别按年跌23%、20%及33%。
Canalys亦指出,苹果公司於9月份的推出最新iPhone 11系列手机销售表现强劲,占其第三季度出货量的近40%,令苹果保持中国市场第五名位置,但期内中国地区出货量仍按年跌28%至510万台,担忧未来两个季度中国手机商及运营商势必推动5G营销及促销,苹果公司将面对挑战。
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